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Star Wars continues a marketing tradition with a new General Mills cereal tie-in
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OREO O’s cereal is making a comeback after being shelved for 10 years
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General Mills misses quarterly earnings target as yoghurt sales turn sour
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Rising Pringles sales and strength in emerging markets lifts Kellogg's Q1 sales
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Freedom Foods inks deal with Alibaba unit to sell cereal and snacks in China
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